Snapchat is a mobile messaging app to share audio, text, and video. With 319 million daily active users, creators have been the very heart of every snap. That is why the platform launched an AR Creator Fund for $3.5 million. Today, Snapchat is introducing the Sounds Creator Fund.
Snapchat’s AR Creator Fund aimed to help creators develop AR technologies and refined their AR skills. The new Sounds Creator Fund is a grant program to recognize emerging artists in driving video creators through sounds. Qualified sound creators distributing Snap music via DistroKid under Snapchat Lens, Sounds, or Spotlight can receive $100,000 monthly. To join, the artist must be aged 16 years old up and must be based in the US, adhering to the following terms.
Snapchat introduces the Sounds Creator Fund on 02 August 2022.
Implications to Marketers:
Snapchat’s Sounds Creator Fund is a great way to help marketers explore the power of music to drive better engagement and sales.