After testing out the collaborative interest feature, Instagram has recently introduced a new feature that allows users to display up to five links in their profile bio. This update provides a significant opportunity for businesses, influencers, and creators to enhance their marketing strategy and drive more traffic to their websites.
Previously, Instagram only allowed users to have one clickable link in their bio, which restricted their ability to share multiple links with their audience. However, with this new feature, users can now include up to five clickable links, enabling them to promote their products, services, blog posts, or any other relevant content.
To add multiple links, users can access the ‘Edit Profile’ section on their Instagram profile, and then click on ‘Website’. From there, they can add up to five links, which will be displayed as icons under their bio.
This new feature is a game-changer for businesses and creators looking to drive more traffic to their websites, as it provides a way to share multiple links with their audience without having to constantly update the link in their bio. Additionally, it provides a more streamlined way for users to access relevant content from a profile, increasing engagement and potential conversions.
Overall, the addition of this new feature is a positive move for Instagram, providing users with more opportunities to promote their content and drive traffic to their websites.
Instagram adds the capacity to display up to 5 links in your profile bio 18 April 2023.
Implications to Marketers:
Overall, Instagram’s new feature provides marketers with a valuable opportunity to enhance their marketing strategy and drive more traffic to their website. By utilizing the additional links, marketers can promote their products and services more effectively and potentially convert more users into customers.