There is continuous improvement in Instagram after it allowed 5 clickable links in user profiles. Instagram has now updated its policies regarding user-generated content (UGC), which will impact how businesses and creators use and share content on the platform. The new policies went into effect on 20 May 2021, and apply to all types of content, including posts, stories, reels, and live broadcasts.
The updated policies aim to provide clarity on how UGC can be used on Instagram and to ensure that users are aware of their rights and responsibilities when sharing content.
Some of the key changes include:
- Providing clearer guidelines on how businesses can use UGC: Instagram has clarified that businesses must obtain permission from the content creator before using their content for advertising purposes. Businesses must also provide attribution to the content creator.
- Allowing creators to set limits on how their content is used: Creators can now set limits on how their content is shared and used on Instagram. For example, they can choose to allow their content to be shared but not used for commercial purposes.
- Giving users more control over their content: Instagram has introduced a new tool that allows users to report when their content has been used without their permission. Users can also choose to remove their content from Instagram’s Explore tab.
Instagram updates user-generated content policies on 1 May 2023.
Implications to Marketers:
Marketers should be aware of these changes and ensure that they are obtaining permission from content creators before using their content. They should also respect the limits that creators set on how their content can be used and be aware of the new reporting tool that allows users to report unauthorized use of their content.