Instagram Tests New Live Producer for Desktop

Instagram Tests New Live Producer for Desktop

Live broadcasts and videos cover 82 percent of Internet traffic today. That is why Instagram continuously finds new ways to enhance live broadcasts. These include allowing three co-hosts or guests, comment moderators, and turning audio and video on and off. Today, Instagram tests a new live producer for desktop.

Instagram Tests New Live Producer for Desktop

The new live producer tool allows Instagrammers to broadcast in-app via a desktop PC via 3rd party streaming platforms. These include OBS, Streamlabs, and Streamyard. To start, a user needs to open a streaming software and input the stream key or URL of the live stream. It will allow a live broadcast directly on Instagram. Selecting “Practice” will never show a live stream on IG, but selecting “Public” will broadcast like a regular live video among followers. Users must end the live stream on IG before ending it on the streaming app.

Instagram tests a new live producer for desktop on 11 July 2022.

Implications to Marketers:

As Instagram tests a new live producer for desktop, it gives marketers more options to connect in real-time with their target audiences. Through live streams, Instagram brands can boost conversion and engagement.

Reference: https://techcrunch.com/2022/07/11/instagram-live-producer-tool-that-go-live-desktop-using-streaming-software/

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