Instagram is elevating the musical experience within Reels by introducing a feature that allows users to display song lyrics, much like the existing option in Stories. When creating a Reel, users can now opt to showcase the lyrics of a chosen song on-screen, complete with customizable fonts and highlighted sections for added emphasis.
Given TikTok’s significant growth, partly attributed to its musical aspects and new initiatives like partnering with Billboard and hosting live music events, Instagram’s latest update seems like a strategic move to harness the same appeal. Although it’s not a groundbreaking change, Instagram acknowledges that users have been incorporating song lyrics into their Reels manually, prompting the platform to streamline the process with a dedicated lyrics sticker.
This update is rolling out globally, allowing Instagram’s community to infuse their Reels with a personal touch through music and lyrics.
Instagram enhances Reels with new song lyrics feature for more musical interaction on 2 November 2023.
Implication for Marketers:
Marketers can use Instagram’s song lyrics feature in Reels to create more engaging and relatable content that resonates with current trends, encourages user interaction, and has the potential to increase reach and virality.