Google now plays a big role in the creator economy. Not only on YouTube does it add new features and tools. But the platform itself is advancing content creation and search results. Recently, it added 2 new metrics to conform with the absence of 3rd party data tracking. It also introduced “MUM” – a data-driven and visual search conversion model. Today, Google launches “Google for Creators.”
Google for Creators is a hub of resources for creators. It provides guides, insights, strategy notes, and tips for people looking to build digital content for brands and businesses. It also features updates on the latest Google products. What’s more? It houses a lot of audience, content, and monetization tools. Google for Creators also houses a community tab to highlight upcoming events.
Google launches “Google for Creators” on 21 October 2021.
Implications for Marketers:
Google for Creator is a great resource for people looking to optimize the online content strategy of a brand or business. It is not a revolutionary approach. Rather it is a strategic guide for planning your SEO approach.
Reference: https://creators.google/en-us/content-creation-products/
