As Facebook slowly makes itself an efficient eCommerce platform, it has rolled out its Facebook and Instagram Shops services to more regions. The Shops feature now allows businesses to directly sell and market their goods and services in a way that allows the businesses to make the most out of Facebook’s platform.
For business owners who are looking to set up their own Facebook Shop, Facebook recently released a how-to guide on getting started with Shops. While it’s not yet available to all users worldwide, the guide helps to give users an idea of what it’s like to open up a Facebook Shop.
Here are the steps to setting up a Facebook Shop:
- Begin with Commerce Manager
To open a Shop, businesses must first submit the requirements for Commerce Manager. Businesses would need to add their inventory to Commerce Manager to get it up and running.
Commerce Manager contains a set of tools that businesses need to set up their Shop. This is the section where businesses would be managing all of their sales, which is why it is an important part of putting up a Shop. When all the business’s products have been uploaded into its Facebook Shops’s database, they can proceed to step 2.
- Customize the Shop
This step is where businesses get to personalize their shop and pick out which content to show their audience. Facebook’s Shop Builder feature gives businesses a selection of templates and layouts so they can control the visuals of their Shop. While Pages have already allowed businesses to sell and promote their products on Facebook, Facebook Shops will put more emphasis on the products of a business and would be able to properly showcase all of these products to potential buyers.
Eventually, all Facebook Pages will have the option to set up their Shop. They would just need to submit the necessary documents and complete the customization to have it fully operational.
Implications for Marketers:
The new Facebook and Instagram Shops feature will allow potential buyers to zero in on the products of a brand or business. Marketers can use this new space to further promote the brand and capitalize on its Shops platform. This new platform would also affect the type of ads that marketing campaigns run, as there would now be a direct Shop on Facebook that users can browse through and explore.