Facebook has lots of tools you can use to boost group engagements. They can also help admins monetize their content. These include paid badges, QR codes, and stickers. Recently, the platform is testing new features to further enhance a post’s engagements. Facebook tests up and down votes together with new response stickers for groups.
In a tweet shared by Matt Navarra, a social media expert, Facebook is seen testing up to and down-voting for comments among Facebook Groups. Facebook members will receive a prompt about such a feature once they view a group post. After voting up or down, a user will also receive a prompt to add a comment on why he or she chose such a vote. In addition, new responses stickers were also added to support the vote. These include icons such as celebrate, curious, educational, entertaining, helpful, insights, kind, like a light bulb, love, relevant, etc. These new features aim to encourage more interaction among group members.
Facebook tests up-and-down votes together with new response stickers for groups as of 08 April 2021.
Implications for Marketers:
Facebook’s up-and-down votes together with new response stickers for groups are interesting experiments in boosting group interactions. For marketers, these can be engaging elements they can use when doing product surveys. The key is to creatively use Facebook features to boost brand awareness and other goals.