Creating a great video takes a lot of effort and time. From planning to recording to editing and uploading, it is a challenge to get the bang for the buck through recorded clips. So, when you have published a video, will you stop there? To maximize your video’s worth and reach a wider audience, most marketers repurposed videos. Back in March, Facebook has been testing new video editing processes. The test utilized machine learning to identify the most interesting areas of a video. Today, Facebook tests the smart cropping of videos.
Smart Cropping will now be available in the Creator Studio within the video upload flow. It uses machine learning to auto-crop different areas of interest in a recorded clip. Through smart cropping, creators can choose to generate videos in a 1:1 or 4:5 version. Facebook’s AI will identify the key focus elements and optimize these based points. Creators will also be able to experiment if the new video works best on a square (1:1) or vertical (4:5) format.
Facebook tests the smart cropping of videos as of 11 June 2021.
Implications for Marketers:
Smart cropping of videos makes it easier to edit and identify the focal points of a video. For marketers, this can save significant time in video creation. It can also help repurpose video content through reframing among brands. As such, published videos can have a larger reach through a new presentation.