Facebook Tests Smart Cropping of Videos

Creating a great video takes a lot of effort and time. From planning to recording to editing and uploading, it is a challenge to get the bang for the buck through recorded clips. So, when you have published a video, will you stop there? To maximize your video’s worth and reach a wider audience, most marketers repurposed videos. Back in March, Facebook has been testing new video editing processes. The test utilized machine learning to identify the most interesting areas of a video. Today, Facebook tests the smart cropping of videos.

Facebook Smart Cropping

Smart Cropping will now be available in the Creator Studio within the video upload flow. It uses machine learning to auto-crop different areas of interest in a recorded clip. Through smart cropping, creators can choose to generate videos in a 1:1 or 4:5 version. Facebook’s AI will identify the key focus elements and optimize these based points. Creators will also be able to experiment if the new video works best on a square (1:1) or vertical (4:5) format.

Facebook tests the smart cropping of videos as of 11 June 2021.

Implications for Marketers: 

Smart cropping of videos makes it easier to edit and identify the focal points of a video. For marketers, this can save significant time in video creation. It can also help repurpose video content through reframing among brands. As such, published videos can have a larger reach through a new presentation. 

Reference: https://www.socialmediatoday.com/news/facebooks-new-smart-crop-feature-for-automated-video-editing-is-now-avai/601716/

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