It’s beginning to look a lot like Christmas on Facebook. The platform is giving all hands support among creators. Recently, it launched the Good Ideas season, an inspiration hub, and more ways to give back during the holidays. The platform also enabled the professional mode, a new creative platform. Today, Facebook shares new creator tools.
Facebook introduces a simplified menu on Facebook Live to make navigation easier among creators. Together with the new menu, Facebook rolls out new creator tools to help them better connect with their audience.
Facebook is rolling out badges to clearly recognize fans who support creators. Such a feature can be earned by loyal fans who continuously engage and support a creator’s page.
Facebook now allows creators to add multiple during a live broadcast. These include third-party links. Featured links can drive more website traffic for a brand from creator streams.
The new front row section of a live broadcast is an easier way for creators to know who their most devoted viewers are. It comes with a comment ranking feature where creators can quickly engage with the viewers of a live broadcast.
Live in Stories
To help creators get discovered among new feeds, Facebook enables “Live in Stories.” It allows creators to share their live broadcast via Stories to maximize content reach.
The number of people that a creator can co-broadcast is now up to three guests. It can open up more opportunities for collaboration and partnership.
A refreshed poll experience is now available on both desktop and mobile. They can help creators receive real-time feedback from fans. In turn, it allows direct engagement among fans with their favorite creators.
Facebook shares new creator tools on 09 December 2021.
Implications for Marketers:
Facebook’s new creator tools are cool ways to engage with fans and viewers. For marketers, they can open up new opportunities to partner with other brands, creators, and influencers.