Facebook is not all about profits. The platform also cares and shares whatever it can do for the global community. During Christmas of 2020, it introduced Giving Tuesdays and the Social Good for Business. Today, Facebook adds more ways to give back this holiday season.
#BuyBlack Friday Campaign
Facebook is bringing back its #BuyBlack Friday campaign to support black-owned businesses in the U.S. It will be hosted by Elaine Welteroth, NY bestselling author and journalist, every Friday of November. The House of Takura and Beaux & Paws will be featured this 19th and 26th of November.
Facebook adds $8 million in donations for Giving Tuesdays. The fund is available for all eligible nonprofits in the United States. Facebook users can also find a nonprofit to support via facebook.com/fundraisers. Facebook is also matching the Instagram fundraisers of seven creators during Giving Tuesdays. The fund is up to $50,000 for each creator. It is available to countries that support nonprofit fundraisers. As always, 100% of the proceeds go directly to the chosen foundations.
Last May, Facebook started testing “Neighborhoods.” It is a dedicated space for local communities and neighbors. The platform now expands the test to 132 cities in the United States. Together with the expansion, Facebook is testing a new giving exchange feature for people to offer items they no longer use.
On the 30th of November, between 11:00 Am to 3:00 Pm PT, Facebook gaming creators will hold a Warzone tournament for Giving Tuesdays. Using live streaming tools at fb.gg/facebookgaming, each team will select a nonprofit and encourage donations among their audiences. Alternatively, Facebook will be donating $25,000 in total to the top 4 gaming teams.
Facebook adds more ways to give back this holiday season on 15 November 2021.
Implications for Marketers:
Again, Facebook is not just for profits. Marketers should also find ways to share in the community. It can make a brand’s value better and stronger.