Creators have been the heart of most social media networks. That is why they are innovating on features and tools to support them. Recently, LinkedIn introduced a creator mode. It allows LinkedIn creators to publish newsletters and start a live stream directly on the profile. Instagram, on the other hand, launched a “Professional Dashboard” among its creator profiles. Such a dashboard allows access to creator tools and tracks performances.
Recently, Facebook added fan support features like Stars and new monetization tools for creators. Today, Facebook enables “Professional Mode” for profiles. It is an alternative platform to help emerging creators connect to the audience and glean insights. Through professional mode, a user no longer needs to create a business page to view page performance data such as follower growth, reactions, and shares.
Under the new “Professional Mode,” any Facebook user can follow the profile. Anyone can see their public content feeds. But Creators still have the option to control who can view them. Such an update is now being tested for a limited number of Facebook users in the U.S.
Facebook enables “Professional Mode” on 08 December 2021.
Implications for Marketers:
Facebook’s new “Professional Mode” can be a great way for everyone to turn themselves into creators. It can help them experiment with creative ideas and get better insights. For marketers, it can be an alternate ground to enhance ads and campaigns.
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