Here’s another way to promote your Instagram presence! Today, Instagram enables the embedding of profiles on third-party websites.
For many years now, Instagrammers can embed images and videos from their Instagram profiles. This is even the platform increased security access to third-party data. Today, Instagrammers can directly link their Instagram profile to a third-party website. Currently, such a feature is available to Instagrammers in the USA.
Instagram enables the embedding of profiles on third-party websites as of 16 December 2021.
Implications for Marketers:
Embedding profiles on third-party websites is another way to boost the exposure of an Instagram profile. For marketers, it can be a new option to connect an IG account with partner influencers. It can also be another option to showcase products and services.