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Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook …

Things Get Trickier Without Facebook’s 20% Text Rule on Ads Read More »

No Click Through? Google Has a New Way to Track Video Ad Conversions!

It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still influenced to convert by their encounter with that ad. There are many ways to assess performance, and Google has added a new way to track video ad conversions for users …

No Click Through? Google Has a New Way to Track Video Ad Conversions! Read More »

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