Video marketing is steadily gaining popularity in the digital world. People are more engaged in moving media. It’s where they find education and entertainment. It’s also a means of how they discover products and services. Around 96% of marketers spend on video ads. To be at the pace, social media platforms have been rolling out tools to enhance video marketing. As such, Facebook launches a new series for Watch Together.
Facebook Watch is a free video-on-demand feature. Last September, the feature was added to Messenger. Before that, the feature was enhanced by a dedicated section for Live events, official music videos, and other content partners. The new video series for Watch Together is Post Malone’s Celebrity World Pong League. Post Malone is a popular American rapper. He will be hosting a Celebrity World Pong League starting on 18 November 2020. It’s a series with 10 episodes to be aired every Wednesday and Friday. Machine Gun Kelly and Tylah Yahweh will join the 1st episode. Other personalities will also be joining the league including:
- Doja Cat
- Quavo
- Saweetie
- The Chainsmokers
Such a series can be accessed through Facebook Messenger and Instagram Direct.
Facebook launches a new series for Watch Together on 14 November 2020.
Implications for Marketers:
The new video series which Facebook launches on Watch Together is a great way to prove the effectiveness of the feature in video marketing. By harnessing the power of Messenger and Watch, it can create a huge engagement to target audiences. Marketers should be prepared for this new pathway. They should now consider dealing with famous personalities for video promotions. Indeed, this can be a powerful experiment to boost the popularity of campaigns.
Reference: https://messengernews.fb.com/2020/11/14/hang-with-post-malone-on-watch-together/
