As Facebook continues to combat misinformation, it has been introducing ways to strengthen Pages. For the platform, Facebook Pages are the heart of information dissemination. So, its vision is to make them more transparent. It rolled out brand safety tools and revamp information tools. To help them monetize content, the platform introduces dynamic ads for streaming and QR codes. Today, Facebook is testing new labels to categorize Pages.
Facebook’s new labels to categorize Pages give users more context on the pages they see within the platform. The label will appear below the Page title. Once a user clicks the label, the user will know more about the post. For example, any page related to politics may be labeled as “Public Official.” Another example is labeling a page posting funny content as a “Satire Page.” While pages posting memes may be labeled as “Fun Page.” The new labels to categorize Pages aim to differentiate what is genuine and what is not among Facebook Pages. This is by solving confusion about the content it promotes. Such new labels are initially available to a small group of Facebook users from the US.
Facebook is testing new labels to categorize Pages as of 07 April 2021.
Implications for Marketers:
Facebook’s new labels to categorize Pages can help provide more context about a Page and a post, particularly, political content. For marketers, this may be a lesser element. Yet, it can be a valuable addition to the segmentation of target audiences. By having a Page category below the page’s name, brands can establish their niche at a glance.