Data privacy is becoming a big concern among social media platforms. Facebook, for one, continuously updates its data privacy terms. Last June 2020, it enabled limited data to use to comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). After publishing a new Page design, Facebook launches a revamp access to your information tool. The move aims to promote transparency about how the platform collects data from its users.
The Access your information tool was launched by Facebook in 2018 as the center for accessing data among Facebook users. It then has two main categories:
- Your Information
- Information About You
The revamped access to your information tool is now broken into eight main categories:
- Your Activity Across Facebook
- Friends and Followers
- Personal Information
- Logged Information
- Ads Information
- Apps and Websites Off of Facebook
- Security and Login Information
Each of these eight categories is broken down into sub-categories. This is to make it easier to find the type of data a user is looking for.
Facebook also adds search functionality for the main categories and sub-categories. Users can now search for different data types such as activity history, location, etc. Together with the new search functionality, Facebook adds the “Why Am I Seeing This?” tool. It provides insights on how user data can be used to personalize a Facebook experience. The platform also makes it easier to manage data on a personal account with the option to delete or download useful information.
Facebook launches revamp access to your information tool for Android and iOS users on 12 January 2021.
Implications for Marketers:
Facebook’s revamped access to your information tool is a clear move to get ahead with the implementation of Apple’s IDFA. For marketers, the move provides transparency to uplift a brand’s reputation on Facebook. Breaking down data search into smaller categories can also make it easier for brands to learn specific insights for creating ads and campaigns.