A marketing mix is a must-have among social media platforms today. Brands and businesses must post a mixture of images, text, and videos. But making a video is consuming and complicated. So, Facebook integrates Vimeo with its business suite. It is to help businesses create video ads easily.
Vimeo Create is an all-in-one video tool designed to create high-quality video lips at an affordable cost. Vimeo’s integration with Facebook Suite houses millions of commercially licensed music and stock photos and videos. It also includes graphics and text overlays which you can easily customize for branding. Please note that Vimeo is a paid tool at reasonable pricing. But it is available for a 14-day free trial.
Moving forward, Vimeo’s Senior Vice President of Business Development, Rich Bloom, has given some tips on how to optimize Vimeo in Facebook marketing:
- Make an impact in the first few seconds of a video. An attention-grabbing first frame or a custom thumbnail captivates the audiences’ attention quickly.
- Make a story by repurposing your creative assets. Vimeo Create makes it easy to change or crop the aspect ratio of a video so you can use it to different channels.
- Make an ad by using Vimeo videos and track its performance through Facebook Business Suite.
Facebook integrates Vimeo with its business suite on 16 September 2021.
Implications for Marketers:
As Facebook integrates Vimeo with its business suite, it makes it easier for marketers to create video content. As such, now is the time to start for brands to focus on videos for their marketing approach.
