Private communities are now a top priority in social media marketing. Around 40% of marketers have noted the importance of Facebook Groups. The platform has been helping group admins improve connection and engagement in such a community. It has added more tools like branded content hosting, organizing content via hashtags, and prompts. Today, Facebook expands new engagement alert for groups.
Group admins can now turn their engagement alerts on to be notified when a post on the group is getting a big response. They can set up alerts on comments and posts getting a big response. This is to quickly moderate the discussion. Such alert types also apply to keywords use by group members. Other engagement alert options include edited group posts, reaction types, and replies to a comment.
Facebook expands new engagement alert for groups as of 04 January 2021.
Implications for Marketers:
Facebook’s new engagement alerts for Groups makes it easy for group admins to stay on top of any discussion within their community. For marketers who are group admins or moderators, this can open up an opportunity to highlight a brand and create a better connection with loyal followers. By knowing what’s trending based on the engagement alerts, they can quickly step up into a plan to post relevant comments or content within Facebook Groups.