Besides being the number 1 social media site, Facebook is also the number 1 social media marketing platform. With 2.74 billion monthly active users, around 3 million businesses advertise on the platform. There are lots of ways to earn on Facebook. Besides Facebook ads, brands can use QR codes, shops, and stars. Recently, Facebook adds new monetization opportunities.
Facebook adds these new monetization opportunities through the expansion of the Rights Manager. It’s a reference library protecting the rights of Creators over the content they have posted on Facebook. Under the “Collection Ad Earnings,” a match rule option allows creators to detect duplicated content. Once it’s detected, Creators can claim earnings on the ad.
Facebook also updates its exportable revenue reports and insights on monetization opportunities. These can now be managed on mobile apps also. The platform also expands In-Stream Ads to 4 more countries:
Facebook adds new monetization opportunities as of 16 November 2020.
Implications for Marketers:
Facebook’s new monetization opportunities can help Creators claim revenues over their created content. It offers great benefits to marketers by claiming what’s rightfully their ads. This promotes the need to create one-of-a-kind content that will stand out from the crowd.