After YouTube trials multi-language audio tracks and enhances creator music library, YouTube is now working to enhance its live shopping experience by introducing scheduled product drops. This feature aims to create a more engaging and exciting experience for viewers during live shopping events.
Scheduled product drops will allow creators and brands to schedule the release of products during their live streams, similar to how limited edition drops work in the fashion industry. This can create a sense of urgency among viewers and increase the likelihood of sales.
According to YouTube, creators and brands will be able to add product drops to their live streams through the platform’s integrations with Shopify, Teespring, and other e-commerce partners. Viewers will be able to see the scheduled drops in advance and receive notifications when they go live.
The new feature is part of YouTube’s broader efforts to capitalize on the growing trend of live shopping. The platform has already seen significant growth in live shopping events, particularly in the beauty and fashion industries.
The introduction of scheduled product drops is expected to create a more dynamic and interactive live shopping experience for viewers, which could lead to increased engagement and sales for creators and brands.
Overall, YouTube’s new feature demonstrates the platform’s commitment to staying at the forefront of the rapidly evolving live shopping industry. By providing a more engaging and exciting experience for viewers, YouTube hopes to drive growth in its live shopping ecosystem and provide new opportunities for creators and brands to monetize their content.
YouTube looks to improve live shopping with scheduled product drops on 21 April 2023.
Implications to Marketers:
YouTube’s scheduled product drops feature is a valuable tool for marketers looking to enhance their live shopping experience and drive engagement and sales. By providing a more dynamic and interactive experience for viewers, marketers can potentially increase their audience and revenue on the platform.