YouTube is testing multi-language audio tracks for videos and expanding its creator music library. The multi-language audio tracks feature aims to make content more accessible to non-native speakers by allowing creators to upload multiple audio tracks in different languages for a single video.
This feature is currently being tested with a small group of creators, but YouTube plans to expand it in the future. Additionally, YouTube is expanding its creator music library by adding thousands of new tracks that can be used by creators in their videos without fear of copyright infringement. This move is expected to provide creators with more options for adding music to their videos and enhance the overall content creation experience.
YouTube tests multi-language audio tracks for videos and expands its creator music library on 13 February 2023.
Implications to Marketers:
Marketers can leverage the new multi-language audio tracks feature on YouTube to reach wider audiences by creating content in multiple languages. This can help them target specific audiences and increase engagement and viewership. Additionally, the expansion of the creator music library can provide marketers with more options to choose from when selecting music for their video content, enhancing the overall quality of their marketing campaigns. Marketers can also collaborate with creators who utilize the creator music library, providing them with an opportunity to showcase their products or services in a more engaging and memorable way.