Since the implementation of iOS 14.5, Apple IDFA has significantly affected ad targeting among social media platforms. It results in eliminating 3rd party data tracking with users opting
In 2020, the Black Lives Matter movement returned to the national headlines after the murder of George Floyd. Their protest made significant changes on social media platforms, prioritizing inclusivity and…
Instagram continues to pivot this year. Recently, the platform is embracing change as TikTok is huge. It began sharing video posts on the Reels tab. It also introduced searchable maps.
Many social media platforms launch ad revenue programs for advertisers, brands, and creators. It aims to encourage them to stay on the platform while earning a living. Recently,
The core of social media networks are people sharing common interests. That is why Facebook, Instagram, LinkedIn, Twitter, etc., focus on nurturing groups. Twitter launched communities as topic-based