Social-Media 社交媒體

Pinterest Expands “AR Try-On” for Eyeshadow

Online shopping has significantly changed today. With lots of technology innovation and trends, it makes it easier for people to find the right product they are looking for. In June 2019, Google started testing AR try-on with Mac cosmetics. By December 2020, it officially launched such a shopping innovation with added partners including Black Opal, …

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LinkedIn Rolls Out New Reply Control Tools

Discussions are the best way to connect with the online community. Among social media networks, comments and replies on content posted can facilitate new opportunities. Yet they also have disadvantages. Public comments and replies can sometimes be misunderstood. The proliferation of negative comments can also ruin a brand or business’s reputation.  As such, social media …

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Facebook Pages Will Move “Our Story” to “Additional Information”

Since the 2nd half of 2020, Facebook has been rolling out changes on business Pages. Last 01 June 2020, the platform added a direct in-mail option on the Page app. This 06 January 2021, it launched a new design for Pages. By the end of February, Facebook Pages will move “Our Story” to “Additional Information.” …

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Facebook Updates Its Automated Alt-Text Process

Social media platforms are now focusing on helping the blind and visually impaired to connect with the community. Twitter spearheaded the move by rolling out audio tweets and a dedicated alt-text button for image tweets. Facebook introduced the automatic alternative text (AAT) in 2016. It’s a technology that generates an image description based on AI …

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Pinterest Unveils Dynamic Creative Ad Targeting

In the past few months, Pinterest has been climbing the eCommerce ladder. The platform launched catalogs, collection pins,  shop tabs, shopping spotlights, and video tabs. It also put in place a new metric system on ads. To make it easier for advertisers to schedule ads, Pinterest unveils Dynamic Creative ad targeting. Dynamic Creative ad targeting is …

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