Many social media platforms launch ad revenue programs for advertisers, brands, and creators. It aims to encourage them to stay on the platform while earning a living. Recently, audio marketing, live audio conversations, music clips, and podcasting are on the rise. That is why today, Meta introduces a music revenue-sharing program.
Meta partners with popular artists and music publishers to create a Licensed Music library for a music revenue-sharing program. It is a new way for creators, music rights holders, and partners to receive a 20% revenue share on eligible videos. To be eligible, the video must meet the following requirements:
- It should be a 60-second or longer video upload on Facebook.
- It should have a visual component as the primary purpose of the clip.
- Its feature song must be registered under the Licensed Music Library.
- The uploaded video must comply with Facebook’s Community Standards and music guidelines.
The update will begin rolling out in the US and will roll out globally in the coming months.
Meta introduces a music revenue-sharing program on 25 July 2022.
Implications to Marketers:
Music is a key element of many ads and campaigns. As Meta introduces a music revenue-sharing program, it is another way for marketers to earn via branded music and songs.