Snapchat now allows scanning of food and wine barcodes. Such a move aims to help Snapchatters use the cameras in other ways than selfies. The
Snapchat rolls out “Sounds” on its Snaps and Stories features. This transforms them into a TikTok clone. TikTok has been popular because of their music
Snapchat was launched in 2011. It’s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of
As a popular messaging app, Snapchat is a potential platform for digital marketing. As of July 2020, it has 239 million daily average users. Recently,
During Cannes Lions 2019 held in June, Snapchat advised the audience about Generation Z. Brands have to work with Gen Z instead of marketing to
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