Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s article titled “Must-Read Public Relations and Marketing Books”. The article reads:
“Bernie Wong, Founder and Owner of Social Stand Limited recommends “Value Proposition Design: How to Create Products and Services Customers Want” by Alexander Osterwalder. Wong notes “It’s not just a business book for product and service design. It helps clearly define the pain points customers have and the pain reliever that the service or product of a brand provides. These are essential elements in marketing communication strategies that most marketers may ignore. Telling the brand story to the right person with the right message, the right timing, and on the right platforms is the key to win.”
Social Stand Limited aims to give its clients the best marketing strategies to showcase their brand stories. By reading marketing books like Alexander Osterwalder’s, he is able to keep his ideas fresh, and he is able to stay updated on all the latest marketing trends.
You can check out the full article here.