Marketing

Twitter Shares Key Insights on Consumer Behavior for the Upcoming Holiday Season

Christmas is just around the corner, and brands have prepared for the holiday season by setting up their holiday marketing strategies to boost their sales during the holidays. It has undoubtedly been a tough year for businesses across the globe, and this holiday season might just be what brands need to help them get back …

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Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s …

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Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a …

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Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

On 10 June 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited by the Faculty of Business and Economics in Hong Kong University as a guest lecturer to give an intensive, one-day class on e-Marketing. The class covered social media marketing and digital storytelling and how both go hand in hand …

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Tips for Travel Brands As Told By Pinterest

The travel industry was one of the worst-hit industries during the COVID-19 pandemic. As lockdowns are still being enforced all across the world, the travel industry is still looking for ways to rebuild and remarket their businesses. It might appear as if there are limited opportunities for travel and, thus, limited opportunities for travel brands …

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