Marketing

Twitter Shares Key Insights on Consumer Behavior for the Upcoming Holiday Season

Christmas is just around the corner, and brands have prepared for the holiday season by setting up their holiday marketing strategies to boost their sales during the holidays. It has undoubtedly been a tough year for businesses across the globe, and this holiday season might just be what brands need to help them get back …

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Facebook Looks to Boost Small Businesses During the Holidays

Now, more than ever, people are realizing the importance of togetherness and being in a community. That’s why more consumers have shifted to patronizing local businesses in order to help businesses rise up from the effects of the coronavirus pandemic.  The pandemic has badly affected SMBs across the globe, and Black-owned businesses are taking the …

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Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s …

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Facebook Reports New Findings on COVID-19’s Impacts on Small Businesses

Facebook has been publishing its Global State of Small Businesses Report since July, and it recently published the report’s Wave IV version. The report analyzes how the coronavirus pandemic and implemented lockdowns affect small and medium businesses around the world. Facebook gathers data from 30,000 small businesses from 50 different countries and takes a look …

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Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a …

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