Marketing Trends

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

In social media marketing, it is important to always stay ahead of the trends and know how to creatively implement engaging marketing strategies. 2020 was a difficult year for brands and marketers alike, and 2021 presents opportunities for businesses to revamp their marketing strategies and connect with their audiences. That’s why on 15 January, 2021, …

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New Snapchat Research Outlines Gen Z Brand and Content Preferences

New Snapchat Research Outlines Gen Z Brand and Content Preferences

The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. These trends may define future purchase behaviors which make them worth looking into.  Since most of the Gen Z are well-versed in tech, social media platforms like Snapchat …

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Bernie Wong's Pick for Must-Read Marketing Book

Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s …

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 As Told By Pinterest: New Key Content Trends for the Last Quarter

 As Told By Pinterest: New Key Content Trends for the Last Quarter

September is the month that people tend to reassess themselves and shift their focus toward what really matters to them. However, Pinterest seems to have noticed a change in user behavior. This is what they had to say: “This year, instead of looking outside the home for inspiration, it is clear that a fresh start …

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