Marketing Trends

New Snapchat Research Outlines Gen Z Brand and Content Preferences

The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. These trends may define future purchase behaviors which make them worth looking into.  Since most of the Gen Z are well-versed in tech, social media platforms like Snapchat …

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Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s …

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