In social media marketing, it is important to always stay ahead of the trends and know how to creatively implement engaging marketing strategies. 2020 was a difficult year for brands and marketers alike, and 2021 presents opportunities for businesses to revamp their marketing strategies and connect with their audiences. That’s why on 15 January, 2021, Bernie Wong, the owner and founder of Social Stand Limited, collaborated with Ming Pao Finance to host a live show to discuss the upcoming social media trends of 2021. The broadcast was titled: “Social Media Marketing Trends in 2021”, and it was streamed on Ming Pao’s Facebook Page.
During the live broadcast, Bernie Wong discussed some of the trends that will be prevalent throughout social media in 2021. Bernie pointed out five key trends:
- The social media transfer wave
- The rise of social commerce
- Live streaming content
- AR features
- Buy Now, Pay Later services
While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail about which practices must also be discontinued.
To learn how to effectively incorporate these trends into your brand’s social media marketing strategy, check out the event recap here.