Day: February 9, 2021

A 2020 Review of Social Media and Messaging Platforms

The year 2020 has been a tough year for everyone. The lockdown and social distancing measures brought about by the COVID-19 pandemic have affected businesses and lives. Yet, it also has some positive effects. It allowed families to get closer together while staying inside their homes. It also accelerated the growth of eCommerce among social …

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Twitter Considers Offering Paid Subscriptions on Select Services

Do you love to read top tweets on Twitter? Are you willing to pay for it? Twitter considers offering paid subscriptions on selected services. Recently, the platform has been focusing on acquisitions and partnerships. It bought Breaker, Revue, and Squad. The platform also partnered with NBCUniversal. Twitter’s latest move is to upscale its revenue.  Twitter …

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Facebook Watch Will Soon Feature Instagram Reels

TikTok is now considered by Facebook as one of its top competitors. This is why Facebook is trying to find new ways to battle it with Reels. Initially launched in Brazil, Reels are short-form creative videos like TikTok. To promote such a feature, Facebook created a dedicated Reels tab on Instagram’s main feed. Later on, …

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Facebook is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to “Like” pages. Instead, Facebook is shifting to “Followers”. The “Follow” function on pages has always been there although it is inconspicuous. This change …

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Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

In social media marketing, it is important to always stay ahead of the trends and know how to creatively implement engaging marketing strategies. 2020 was a difficult year for brands and marketers alike, and 2021 presents opportunities for businesses to revamp their marketing strategies and connect with their audiences. That’s why on 15 January, 2021, …

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