On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School.
Students are given the opportunity to listen to seasoned professionals on the ins and outs of the business field. Bernie gave a presentation titled “Go Beyond Social Media, How Integrated Marketing Campaigns Work”. According to Bernie, when it comes to digital marketing, it’s not just about the channel or the type of technology that is used to display content. It’s actually all about the story brands tell. He then gave some examples of brands he has personally worked with and how he was able to collaborate with them and develop their stories.
By doing this, a brand’s marketing efforts become incredibly effective. Bernie closed the talk by encouraging students to never stop learning.
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