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Facebook Announces the Removal of “Detailed Targeting”

Facebook Announces the Removal of “Detailed Targeting”

Social media has been a haven for brands and businesses. It is where they build communities and segment target audiences for their ads and campaigns. At Facebook, targeting the right audience is one of the platform’s winning features. As the platform moves to streamline its targeting options, Facebook announces the removal of “Detailed Targeting.” Detailed …

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YouTube Launches “New to You”

YouTube Launches “New to You”

After focusing on creator tools, YouTube is now focusing on a better viewer experience. Among creators, YouTube recently rolled out comment management and copyright protection tools. For viewers, they introduced a new 4k Plus package on YouTube TV. Today, YouTube launches “New to You.” “New to You” is an updated YouTube feature that shows recommendations …

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YouTube Launches Audio Ads

YouTube Launches Audio Ads

YouTube now focuses on enhancing non-video consumption. As YouTubers increasingly engage in audio content and music, YouTube launches audio ads. It’s the platform’s first audio-formatted ads. Recently, YouTube rolled out shorter video ads, Shorts (15-second videos), and smart replies. The new function is a new way for brands to better connect with their audiences via …

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