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YouTube Launches Audio Ads

YouTube now focuses on enhancing non-video consumption. As YouTubers increasingly engage in audio content and music, YouTube launches audio ads. It’s the platform’s first audio-formatted ads. Recently, YouTube rolled out shorter video ads, Shorts (15-second videos), and smart replies. The new function is a new way for brands to better connect with their audiences via …

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Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are …

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Bernie Wong’s Tips and Tricks for Marketing to Millennials

On 29 May 2020, Bernie Wong, owner and founder of Social Stand, was featured on an article by UpCity entitled Marketing to Millennials. The author, Jordan Stella, compiled 32 different tips and tricks from experts on how to efficiently and effectively market to millennials and what type of marketing strategies work best for them. UpCity …

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