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YouTube Launches “New to You”

YouTube Launches “New to You”

After focusing on creator tools, YouTube is now focusing on a better viewer experience. Among creators, YouTube recently rolled out comment management and copyright protection tools. For viewers, they introduced a new 4k Plus package on YouTube TV. Today, YouTube launches “New to You.” “New to You” is an updated YouTube feature that shows recommendations …

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YouTube Launches Audio Ads

YouTube Launches Audio Ads

YouTube now focuses on enhancing non-video consumption. As YouTubers increasingly engage in audio content and music, YouTube launches audio ads. It’s the platform’s first audio-formatted ads. Recently, YouTube rolled out shorter video ads, Shorts (15-second videos), and smart replies. The new function is a new way for brands to better connect with their audiences via …

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Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are …

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