YouTube continuously finds ways to combat misinformation and spam. That is why the platform now takes new steps to combat spam and impersonation. Again, YouTube’s Ads Policy Manager, Conor Kavanagh announces the update in YouTube’s weekly news flash.
YouTube rolls out a stricter comment moderation tool. Creators can enable increased strictness under the auto-comment moderation tab. It will hold potentially inappropriate comments under the “Held for Review” tab.
Disabling Hidden Subscriber Counts
Previously, channels have the option to hide subscriber counts. But YouTube found out that hiding the number of subscribers supports the proliferation of fake accounts. As such, YouTube will no longer allow hidden subscriber counts.
Limiting Special Characters on Channel Names
Another area where YouTube finds supporting impersonation is using special characters on channel names. That is why the platform will now limit the use of special characters to new channel names.
YouTube takes new steps to combat spam and impersonation on 01 July 2022. The updates will take effect by the end of July.
Implications to Marketers:
As YouTube takes new steps to combat spam and impersonation, the platform makes it easier for marketers to build reputable brands and secure interactions.