Facebook, Inc. never leaves a member of its family of apps behind the scene. As it made changes to Facebook, Instagram, and Messenger, there will always be a new feature in WhatsApp. First, Facebook started linking Messenger on WhatsApp last August 2020. New business features were also added to the messaging app, like carts, catalogs, and QR codes. Today, WhatsApp rolls out new chat backgrounds.
The new chat backgrounds include scenes where you can overlay your messages for a lively feel. It also includes new versions of colored backgrounds such as a set of dark mode wallpapers to choose from. The backgrounds and wallpapers can be set into individual chats or for all WhatsApp messages.
WhatsApp rolls out new chat backgrounds as of 09 December 2020.
Implications for Marketers:
WhatsApp’s new chat backgrounds are a new way to customize your chatbox and personalize your experience. For marketers, these can serve as a new layout to create WhatsApp ad messages. It may not be a very significant addition to the messaging app, but it’s a sign that Facebook is continuously linking it to e-Commerce like Facebook, Instagram, and Messenger.