WhatsApp is a text and voice message app founded in 2009. It was acquired by Facebook in 2014. Since then, the platform grew to 2 billion monthly active users. It became one of the most popular messaging apps used globally. To optimize usage in the platform, Facebook rolled out tools for better content sharing. These include animated stickers, catalog links, Facebook Pay, and QR codes. Today, WhatsApp introduces new tools for easier content deletion.
When a user opens up chats on the app, a prompt about your storage status will show once your phone is almost full. By clicking the prompt, you’ll be directed to manage storage. The new tools reveal a rough sketch of the content taking up space. It will show different categories including messages files larger than 5 MB, individual chats, and messages forwarded many times. Tapping on each category and individual chats will show the GIFs, images, messages, and videos received. It also shows an option to remove each of the items to free up your phone space.
WhatsApp introduces new tools for easier content deletion on 03 November 2020.
Implications for Marketers:
WhatsApp’s new tools for content deletion makes it easier for users to clear up chat rooms. It’s also a preparation to integrate the app with Facebook’s hosting services. While it’s helpful to regular users, marketers can push campaigns with such an update. Brands can check whether they need to delete obsolete ads or pay for more storage to manage them. WhatsApp is an ideal tool to conduct marketing surveys and endorse new products. Better storage management in the app can help brands better manage their WhatsApp campaigns.