Meta has already signaled its intentions to take full advantage of the economic potential in messaging, including Click-to-Message ads and other direct connection options, as social network interaction progressively turns to messages.
That effort will include WhatsApp as well, enabling more businesses on the most widely used messaging platform in the world. On that note, Mark Zuckerberg, CEO of Meta, today made an announcement at the first-ever WhatsApp Business Summit in Brazil about a new update that would let WhatsApp users directly search for businesses in the WhatsApp UI by name or category.
Using the app’s search feature, users can now access a specific part where they may look for businesses. A mini-map, category filters, and verified business accounts will all be included in the search function to make it simpler for you to access the many in-app shopping alternatives.
WhatsApp expands in-stream payments and business search on 17 November 2022.
Implications to Marketers:
While WhatsApp is used more frequently in other areas, it has also grown in importance in the US and Europe due to the global expansion of communications. In other words, as Meta continues to develop its WhatsApp Business features, the WhatsApp possibility is expanding and it’s important to think about how it can fit into your brand strategy.