Twitter’s New Campaign Focuses on Celebrities

Twitter seems to be attached to celebrities and movies nowadays. After launching its first anime-like movie to promote “Scream,” Twitter’s new campaign focuses on celebrities.

Twitter’s New Campaign Focuses on Celebrities
Twitter

Twitter launches a new set of billboard ads across 8 cities of Canada and the United States. These include the following:

  • Chicago
  • Houston
  • Los Angeles
  • New York
  • San Francisco
  • Tampa
  • Talladega
  • Toronto

The lists of places above are hometowns or team locations of the athlete or entertainer on Twitter’s billboards. Among them are the following:

  • Bubba Wallace
  • Demi Lovato
  • Diamond DeShields
  • Issa Rae
  • Leonard Fournette
  • Matthew A. Cherry
  • Michaela Onyenwere
  • Niall Horan
  • Patrick Mahomes II
  • Simu Lui
  • Steve Saylor
  • Tina Snow

Twitter’s new campaign focuses on celebrities as of 18 January 2022.

Implications for Marketers:

As Twitter’s new campaign focuses on celebrities, it encourages people to improve their lives just in time for the new year. For marketers, it signals the potential of Twitter for influencer marketing. Big names on Twitter can help boost brand awareness and conversions.

Reference: https://twitter.com/Twitter/status/1483427664518164485

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