Twitter is determined to boost audio options. The platform enabled audio recording on DMs. It is also trying to level up Spaces. These are live audio discussions that imitate the Clubhouse app. Today, Twitter works on an introductory screen for stations.
Twitter has been working on stations since the beginning of August. It is a revamped look of the Spaces tab. The existing Spaces tab will be renamed to “Audio.” It organizes audio rooms per topic through colorful cards and images. Users can also listen to their favorite podcasts. That is why the introductory screen will show podcasts, Spaces, and stations.
Twitter works on an introductory screen for stations as of 20 August 2022.
Implications to Marketers:
Twitter stations can help marketers highlight their offerings per niche or topic. Besides boosting SEO, they can greatly increase engagement and reach of audio ads.
Reference: https://twitter.com/alex193a/status/1554916104211931138
