After the recent announcement of Twitter that it will be removing Fleets, Twitter continues to work with other new features. It seems that the platform now focuses on its photo features. It recently enabled support for 4k images and a full image display. Twitter tests a new image format.
Reverse engineering expert, Jane Manchun Wong, tweeted that Twitter is experimenting with no margins around a photo. The platform tests a new horizontal image format on its content. It eliminates the current round border on an image, taking up space on a tweet more efficiently.
Twitter tests a new image format on 15 July 2021.
Implications for Marketers:
Twitter’s new image format is something marketers should note once available. This is to ensure that a brand’s tweeted images and processes maximize the extra width it will allow. Making Twitter ads look more like a Facebook vibe can boost awareness and conversion among 199 million daily active users of Twitter.
