GIF stands for a graphic interchange format. These animated reactions are gaining popularity because they are an eye-catching and quicker way to communicate via emotions. That is why, after launching full-width visual displays, Twitter simplifies GIF creation.
Right now, Twitter users can easily turn their photos into a GIF to tweet. When you go to the camera of a Twitter iOS app, users will see a new GIF option beside Capture, Live, and Video. All the user needs to do is click and hold the record button to film a GIF. Then, the user can tweet it as easily as a pie. The update is an easier way to upload GIFs on tweets.
Twitter simplifies GIF creation on 22 March 2022.
Implications for Marketers:
Twitter’s simplified GIF is a small but good innovation. GIFs are more interesting to the eye than static images. It can help marketers add movement to an ad or campaign to boost discovery and engagement.
Reference: https://twitter.com/TwitterSupport/status/1506346203310612490
