Gaming has surged during the lockdowns and social distancing of 2020. Such a trend continues until the welcoming of 2021. Last 07 January 2021, Facebook reported having 2.5 billion gamers globally. Besides, the platform noted that new gamers spend more money than existing players. The influx of gaming has also conquered other social media networks. Recently, Twitter reports 2 billion gaming tweets in 2020.
Top 10 Gaming Topics on Twitter
As per a quote from Twitter:
“For the first time ever there were more than 2 billion Tweets about gaming throughout the year. This is up 75% from 2019, with a 49% increase in unique authors.“
Among the top 10 most followed topics on gaming are:
- Animal Crossing
- Call of Duty
- Esports
- Fortnite
- Gaming
- Gaming Influencers
- Gaming News
- Minecraft
- PlayStation
- Xbox
Top 10 Countries Tweeting About Gaming
While the top countries tweeting about gaming are:
- Brazil
- France
- India
- Japan
- Philippines
- South Korea
- Spain
- Thailand
- UK
- USA
Top 5 Gaming Events on Twitter
Twitter also notes that gaming events are turning into a big business. Their popularity witnessed millions of viewers watching globally. Among the top 5 gaming events in 2020 are:
- Niconic Net Chokaigi 2020
- The 2020 Game Awards
- The Future of Gaming on PS5 Event
- Tokyo Game Show 2020
- Xbox Games Showcase
Twitter reports 2 billion gaming tweets in 2020 on 11 January 2021.
Implications for Marketers:
The growth of gaming tweets signals the topic as a leading point of interest online. For marketers, this means they need to put attention to gaming and its culture. Brands should aim to connect using in-game marketing. It’s a new way to increase engagement and growth.
