Twitter is now working on a new and improved TweetDeck experience. TweetDeck is Twitter’s social media management tool. Last July, it upgraded its version with new visual elements such as columns, decks, and search tools. Twitter’s new and improved TweetDeck experience features new ways to create columns and find lists.
TweetDeck now shows a column creation tool on the main display. It has also been expanded with a new search tab to filter what you want before creating a new column. With this column find lists, you have access to advanced filters to better design on TweetDeck. It gives more value to track tweet mentions and posts. The new and improved TweetDeck experience is currently available as invite-only among users in Australia, Canada, and the U.S.
Twitter previews a new and improved TweetDeck experience on 15 January 2022.
Implications for Marketers:
Twitter’s new and improved TweetDeck experience is a great way for marketers to manage their social media tweets. Using the new column creation and find lists tools, brands can gain access to a lot of valuable insights to make a tweet viral.