Twitter has recently announced that it is now inviting businesses to sign up for verification for organizations.
The verification process is intended to help businesses establish their authenticity and credibility on the platform, and will provide them with a verified badge to display on their profile. The verification process will require businesses to provide information about their organization, including details about their legal status, and will also involve a review of their account activity.
Once a business has been verified, it will have access to a range of benefits, including increased visibility, and a higher level of trust from users.
Twitter offers verification for organizations on 13 January 2023.
Implications to Marketers:
This move is intended to help businesses build trust with their customers and followers on Twitter, and to establish their authenticity on the platform.