Twitter has recently released an updated version of its tweet view count display feature. The update was made in response to user feedback, which highlighted the need for more transparency in the metrics provided to users.
The new feature will now show the number of views a tweet has received directly next to the like and share icons, making it more accessible and easier to understand. Additionally, users will be able to see the number of views their tweets have received on their analytics page.
Twitter launches updated view count on tweets on 17 January 2023.
Implications to Marketers:
This update aims to provide users with more information about their tweets’ engagement and reach, allowing them to make better-informed decisions about their content strategy.