On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which they were all able to gain through their years of experience in the field.
Bernie Wong says that his main tip for auditing a brand’s digital footprint is to set up Google Alerts for the brand. By setting up Google Alerts, brands can keep tabs of all the times they are mentioned online, and they can also monitor the brand presence.
If you want to read more of the article, you can check it out here: https://medialeaders.com/blog/digital-brand-footprint