Twitter’s new “Link Spotlight” feature for US-based Professional Accounts allows marketers to add a URL with a changeable CTA button to their app profile after testing it for a couple of months.
In the US, you may add “Link Spotlight” to your Twitter profile display in your professional profile settings.
- Book an appointment
- Listen now
- Make a reservation
- Read now
- See now
- Stream live
- View menu
- Watch Now
Select a destination URL and CTA button label after selecting.
Obviously, some of these are for creators and directing profile visitors to your stuff. The alternatives also offer referral traffic generators that might boost business responsiveness.
After choosing your CTA message, enable your Link Spotlight above your tweet timeline.
There are, however, certain restrictions.
First off, Twitter only allows 34 sites to be clickable in Link Spotlight.
YouTube, Ticketmaster, podcasting sites, meal delivery, etc. are useful though.
Twitter introduces professional account “Link Spotlight” CTA button on 12 October 2022.
Implications to Marketers:
There are several solid traffic-driving choices, but you can’t just throw in any link. For instance, your website link. Your main profile options can link to your site. However, the CTA button won’t go to your sites. Still, this will drive more traffic to your site.