Twitter Hosts Watch Parties for Halo

Twitter Hosts Watch Parties for Halo

Here is something big for gamers on Twitter! Twitter hosts watch parties for Halo in partnership with Paramount. In the last quarter of 2021, the platform partnered with Viacom CBS, a global media & video company with a leading portfolio of entertainment, news, and sports brands. The partnership noted that Twitter will host 3 watch parties under the said media brand.

Twitter Hosts Watch Parties for Halo

The first watch party Twitter hosted in partnership with Viacom CBS was an anime-like movie teaser for the action thriller movie, Scream 2022. Starting the 24th of March, Paramount+ will launch the weekly TV series Halo. Twitter will host watch parties after each episode to engage fans. It will serve as a virtual water cooler for each episode.

The initial Twitter watch party will commence on the 25th of March at 3:00 PM. Cast members Kate Kennedy and Olive Gray, together with the executive producer Kiki Wolfkill will indulge fans with a discussion of the video game adaptation. They will also show some behind-the-scene highlights of the film. The remaining watch parties will air for 9 weeks more.

Twitter hosts watch parties for Halo on 24 March 2022.

Implications for Marketers:

Gaming is rising in the modern web culture. As Twitter hosts watch parties for gaming adaptation, marketers should check relevant opportunities to market with gamers. Such a growing community can boost brand awareness and reach.


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