Here is something big for gamers on Twitter! Twitter hosts watch parties for Halo in partnership with Paramount. In the last quarter of 2021, the platform partnered with Viacom CBS, a global media & video company with a leading portfolio of entertainment, news, and sports brands. The partnership noted that Twitter will host 3 watch parties under the said media brand.
The first watch party Twitter hosted in partnership with Viacom CBS was an anime-like movie teaser for the action thriller movie, Scream 2022. Starting the 24th of March, Paramount+ will launch the weekly TV series Halo. Twitter will host watch parties after each episode to engage fans. It will serve as a virtual water cooler for each episode.
The initial Twitter watch party will commence on the 25th of March at 3:00 PM. Cast members Kate Kennedy and Olive Gray, together with the executive producer Kiki Wolfkill will indulge fans with a discussion of the video game adaptation. They will also show some behind-the-scene highlights of the film. The remaining watch parties will air for 9 weeks more.
Twitter hosts watch parties for Halo on 24 March 2022.
Implications for Marketers:
Gaming is rising in the modern web culture. As Twitter hosts watch parties for gaming adaptation, marketers should check relevant opportunities to market with gamers. Such a growing community can boost brand awareness and reach.