TikTok has gone a long, long way. Since it hit the spotlight two years ago, it became one of the most used apps in the world. As an eCommerce push, it launched a business creative hub. It also enabled eCommerce ads and lead generation tools. Today, TikTok tests integrated stories.
Social media expert Matt Navarra shares the update through a tweet by @adrianokev1. As TikTok tests integrated stories, they will no longer appear on the sidebar. A new story creation mode called “Quick” now shows a “+” button to create a new story. The story then integrates and shows up with a blue story tag on the “Following” and “For You” feeds in the TikTok app. As such users can now see anyone’s story.
TikTok tests integrated stories on 18 January 2022.
Implications for Marketers:
TikTok’s integrated stories show that the app is set to beat its Instagram counterpart. For marketers, these can be a new way to promote products and services. It may be worth it for brands to tap into TikTok’s popularity at the moment.