Video Ads

YouTube Enables Free TV with Ads

YouTube Expands Video Ads to CTV

YouTube is set to help advertisers reach more people and monetize their content. The platform made ads available in shorter YouTube videos. It expanded the availability of Super Chat and Super Stickers to more regions. It even lowered the eligibility threshold for community posting. Today, YouTube expands video ads to CTV. YouTube’s Connected TV (CTV) …

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YouTube Enables Free TV with Ads

Twitter Enables a 15-Second View Buying Model for Video Ads

With a very limited time to make a good first impression, Twitter knows that every second count among advertisers. That is why the platform enabled paid subscriptions on select services. These include a newsletter sign-up, Super follow, ticketed Spaces, Tomorrow weather service, and Twitter Blue. After setting up these monetization features, Twitter now enables a …

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YouTube Enables Free TV with Ads

Facebook Tests New Options on Video Advertising

Facebook and Instagram have been cited as the most popular video platforms for brands. Businesses commonly use video marketing within these platforms in a different format. They may either be live broadcasts, long-form IGTVs, or short-formed clips. Around 500 million users tap into Stories daily. While Instagram Reels continue to outcompete TikTok. Today, Facebook tests …

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